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Our media ecosystem

Specialized media connecting brands with the right audiences.

Our network of 10 proprietary media outlets combines editorial content from specialized journalists with Content to Lead programs. It engages qualified audiences, showcases useful content and identifies signals of interest. This ecosystem is part of our multichannel acquisition programs and evolves according to our clients' markets and needs.

Media that informs and generates leads.

Each of our media outlets combines quality editorial content, written by specialized journalists, with Content to Lead programs that turn audiences into opportunities. Among our universes: professional mobility (MyUtilitaire, CoteVU, Movecard), technology and digital transformation (GuideIT), and other specialized media depending on our clients' markets and objectives.

ENGINE 1 · EDITORIAL

Specialized journalists

News, features, guides and comparisons written by journalists who know their industry. This is what builds loyalty and trust with a demanding audience.

NewsFeaturesGuidesComparisons
ENGINE 2 · CONTENT TO LEAD

Content that captures intent

White papers, buying guides, surveys and webinars featured to the audience: every download or sign-up becomes a qualified signal of interest.

White papersBuying guidesSurveysWebinars
10

specialized media,
6 themes.

Each universe brings together audiences who found their own way there, looking for information, comparisons or solutions: all of it is a signal of interest captured at the source.

B2C · B2B01

Automotive

Individuals and professionals keeping an eye on new releases, test drives, comparisons and their vehicle's value.

Purchase planRenewalTest drive
B2B02

Mobility

Owners of small and medium businesses, tradespeople and fleet managers: utility vehicles, mobility services, fuel cards.

Among our media: MyUtilitaire, CoteVU, Movecard, and other specialized media.

FleetsUtility vehiclesProfessional services
B2B03

IT

CIOs, IT decision-makers and executives: IT, digital solutions and organizational transformation.

Among our media: GuideIT, and other specialized media.

SoftwareCloudTransformation
B2B04

Finance

CFOs and executives: financial management, management tools, invoicing and compliance.

CFOsManagementInvoicing
B2B05

HR

HR directors and recruitment managers: recruitment, talent management, employee benefits.

HR directorsRecruitmentBenefits
B2B06

SME News

Business owners and founders: news, management and growth for small and medium businesses.

Business ownersStartupsGrowth
5 million proprietary contactsOur proprietary database brings together respondents to our themed professional studies, contacts from our social media campaigns, and visitors who found their own way to our media.
Traceable opt-inSource site, date, consent wording and purpose are recorded for every contact.
No inherited riskOnssen collects and remains responsible for processing: your brand inherits no collection risk.

Your audiences might already be with us.

Let's talk about your targets: we'll identify the media and levers most relevant to your program.

Let's talk about your growth