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Acquisition & growth partner

More than just leads. An engine for your growth.

We design and deploy tailor-made, performance-based multichannel acquisition programs to identify your future customers, accelerate your business growth and turn your ambitions into measurable results.

Let's build your program See the use cases
5 M
contacts in our proprietary database
30 000
leads generated every month
5 000
projects detected every month
10
proprietary specialized media
500
active clients
10 ans
of experience
Content to Lead Factory●Webinar Qualified Leads●Survey Lead Intelligence●Proprietary media●Emailing●Telemarketing●WhatsApp Business●SMS●Social media●Data intelligence● Content to Lead Factory●Webinar Qualified Leads●Survey Lead Intelligence●Proprietary media●Emailing●Telemarketing●WhatsApp Business●SMS●Social media●Data intelligence●
01Your objectives
Your objectives, our solutions

What's your next growth objective?

From offer discovery to appointment setting, right through to making the most of your existing databases, we build the strategy suited to the result you're after.

Winning new customers

From interest to appointment
Discovery

Spark interest

Build awareness for your brand and offers with relevant audiences and identify the first signals of engagement.

Targeting

Generate qualified prospects

Identify the right contacts and hand your teams prospects that match your criteria.

Intent

Detect projects

Surface needs, purchase intent and ongoing or upcoming projects.

Meeting

Secure appointments

Turn identified opportunities into real sales conversations.

Making the most of your existing databases

Prospects and customers you already know
ReactivationProspect database

Reactivate dormant prospects

Unconverted quotes, trial requests, trade show leads: revive postponed projects and only hand over the ones that are still current.

ConversionProspect database

Re-engage and accelerate conversion

Re-engage your audiences and guide prospects through to sales readiness.

Cross-sell · Up-sellCustomer database

Sell more to your existing customers

Identify customers eligible for a complementary product, an upgrade or an early renewal.

Our performance commitment

You invest in results. Not in promises.

Our programs are built around measurable objectives and qualification criteria we define together. Our performance-based model aligns our interests with yours, with a controlled budget and compensation tied to agreed results.

Clear objectives.

Metrics and qualification criteria set with you before launch.

Transparent tracking.

You track your campaign's progress and measure your return on investment.

More predictable acquisition.

No resource commitments disconnected from your results.

02Use cases

Every challenge, its own acquisition program.

Launching an offer, exploring a new market, or looking to keep your sales team supplied with leads? We start from your challenge to build the right response.

01–03 / 12
Win new customers01

“I'm launching a new offer.”

An unfamiliar offer, a market that isn't waiting for it: you need to quickly find the first receptive audiences and the messages that spark interest, before investing at scale.

OUR PROGRAM
Multi-hook test & learnProprietary mediaEmailingWhatsApp Business
The first opportunities and winning messages, validated on a test scope before scaling up.
Win new customers02

“My sales reps don't have enough qualified prospects.”

Your teams spend more time searching than selling, and marketing leads arrive with no context or maturity level.

OUR PROGRAM
Content to Lead FactoryBehavioral scoringScored telemarketing
A steady flow of prospects matching your criteria, sorted between immediate projects and leads to nurture.
Detect projects03

“I want to detect companies with an active project.”

The right prospect at the wrong time doesn't sign. What matters is the real need, the timeline and the budget.

OUR PROGRAM
Survey Lead IntelligenceData intelligenceTelemarketing
Dated, prioritized projects, with the context needed to start the conversation.
Win new customers04

“I want to break into a new market.”

New segment, new contacts, no track record: your brand has to earn its legitimacy before it can sell.

OUR PROGRAM
Data targetingThemed mediaWebinar Qualified Leads
An established presence among the segment's decision-makers and a first portfolio of opportunities.
Grow your databases05

“My prospects are sitting dormant in my CRM.”

Unconverted quotes, trials that didn't convert, trade show contacts: a postponed project isn't a lost one. It often becomes active again once the real deadline arrives.

OUR PROGRAM
Segmentation by ageReason for follow-upWhatsApp BusinessRequalification
Only contacts whose project is still current come back to your teams, dated and qualified.
Book meetings06

“I want to book more appointments.”

A lead isn't an appointment. In between, you need to qualify, convince and find the right time slot.

OUR PROGRAM
Webinar Qualified LeadsPost-event telemarketingAppointment setting
Qualified appointments in your sales team's calendar, backed by a brief on the prospect.
Win new customers07

“I want to grow sales without adding to my fixed costs.”

Recruiting and training a prospecting team takes months and weighs on your costs long-term.

OUR PROGRAM
Outsourced programPerformance-based modelTest, then scale up
A predictable acquisition cost, tied to the results agreed together.
Grow your databases08

“I want to sell more to my existing customers.”

An existing customer is your most profitable prospect. The trick is knowing who's ready for a complementary product or an upgrade.

OUR PROGRAM
Customer database analysisExclusion rulesWhatsApp BusinessTelemarketing
Cross-sell and up-sell opportunities identified and handed to the sales rep managing the account.
Detect projects09

“My target market is saturated and already using a competitor.”

In an already-equipped market, the offer alone no longer earns the click. It's the perceived value of content that gets a reaction.

OUR PROGRAM
Content to Lead FactoryThemed media amplificationScored telemarketing
Core-target leads for your nurturing and projects you can act on immediately.
Book meetings10

“My decision-makers are unreachable.”

CFOs, HR directors and CIOs screen their calls and ignore sales pitches. Offering them expertise or giving them the floor opens a legitimate dialogue.

OUR PROGRAM
Webinar Qualified LeadsSurvey Lead IntelligenceSMS follow-ups
Engaged decision-makers, an interest score per contact and projects identified while they're hot.
Grow your databases11

“I want to get ahead of customer churn.”

Between two purchases, your brand disappears from the customer's day-to-day, and the next contract gets decided elsewhere.

OUR PROGRAM
Survey Lead IntelligenceWhatsApp BusinessRenewal signals
Dissatisfaction signals and renewal deadlines detected ahead of the competition.
Win new customers12

“My offer is only available for a limited time.”

Launch, clearance, limited-time offer: every day counts, and traditional channels react too slowly.

OUR PROGRAM
WhatsApp BusinessOpt-in audiencesConversational flow
Conversations opened within minutes of sending, and qualified contact requests.
What sets us apart

No one-size-fits-all recipe. A strategy built for you.

Targeting a contact within a network of profiles

We combine data intelligence, content, audiences, multichannel activation, conversational tools and qualification to design programs that address your real challenges. The levers adapt to your target and your objectives, never the other way round.

Data intelligence Contenus Audiences Multichannel activation Conversational Qualification
Our method

Four steps, one continuous improvement loop.

01

Understand

Define your challenges, targets, qualification criteria and performance indicators.

02

Design

Map out the acquisition journey and select the relevant touchpoints.

03

Activate

Roll out coordinated experiences and interactions with your target audiences.

04

Optimize

Measure results, analyze signals and continuously fine-tune the program.

03Our ecosystem

Our audiences, our media and our intelligence, working for your growth.

Our media combine editorial content produced by specialized journalists with Content to Lead programs. They're not just distribution channels: they take part in complete programs, from discovery through to qualification.

Proprietary media
10specialized media, across 6 themes
5 Mcontacts in our proprietary database

Our proprietary database brings together respondents to our themed professional studies, contacts from our social media campaigns, and visitors who found their own way to our media.

B2C · B2B Automotive
B2B Mobility
B2B IT
B2B Finance
B2B HR
B2B SME News
Discover our media ecosystem
Our ecosystem · Channels

Channels orchestrated, not just stacked.

Each channel picks up what the other didn't convert. We combine them based on your target, their maturity level and the expected result.

Analyst in front of a multichannel journey: email, phone, messaging, search
Emailing Targeted campaigns on qualified databases, HTML kit, landing page and thank-you page.
Telemarketing Scored calls, project detection and hot appointment setting.
WhatsApp Business conversational A short opening message followed by progressive qualification: need, usage, timeline and budget, on an opt-in audience.
SMS Follow-ups, sign-up confirmations and well-timed reminders.
Social media Content distribution and lead capture among professional audiences.
Proprietary media 10 specialized media combining editorial content from expert journalists with Content to Lead programs.
Data intelligence Targeting, behavioral scoring, enrichment and intent-signal detection.
Our ecosystem · Signature formats

Three interactive levers to capture intent.

The shared principle: turn an asset, a piece of content, an event or a question into an intent signal your sales team can act on.

THE CONTENT01

Content to Lead Factory

A high-value white paper or guide, distributed across multiple channels, that gets a reaction from a demanding target.

  1. 1High-value content
  2. 2Precise targeting on a qualified database
  3. 3Emailing, landing page and amplification across our media
  4. 4Telemarketing of scored clickers
  5. 5Projects go to sales, the rest into nurturing
CLIENT CASE · INSURANCE
300leads / month
60projects identified
20 %conversion rate
THE EVENT02

Webinar Qualified Leads

A long, non-commercial moment of attention that reveals decision-makers' real engagement.

  1. 1Targeting and dedicated invitation
  2. 2Registrant management, email and SMS follow-ups
  3. 330 to 60 minutes of industry expertise
  4. 4Behavioral scoring per participant
  5. 5Post-event telemarketing and appointment setting
CLIENT CASE · RECRUITMENT
225engaged participants
110projects identified
25 %new contracts
THE DATA03

Survey Lead Intelligence

A survey that gets the market talking, detects purchase intent and produces insights.

  1. 1Conditional-logic questionnaire
  2. 2Email and phone distribution, GDPR-compliant
  3. 3Qualification and response analysis
  4. 4Insights and market trends
  5. 5Priority projects, the rest into nurturing
CLIENT CASE · SAAS PUBLISHER
500CFO & HR director respondents
125immediate projects
375in nurturing
World map connected by a network of links
Our ecosystem · France & international

Programs designed in France, deployed internationally.

Our programs serve the French market as well as brands expanding beyond our borders. We've successfully run campaigns across several regions of the world.

France Europe Middle East Africa Asia
Our ecosystem · Data & GDPR

Data collected by us, within a compliant framework.

Essential compliance to respect your prospects and protect your brand image.

Compliance

GDPR requires compliance from all companies processing personal data.

A framework

Within this framework, our teams have implemented all the measures needed to comply with every provision of the GDPR.

CPA & DMA member

Onssen is a signatory member of the CPA Collectif email charter for digital marketing players and a member of the DMA Data & Marketing Association France.

For any questions

Regarding this regulation, our Data Protection Officer is available at: dpo@onssen.com

04References
References & results

Strategies designed for real challenges. Measurable results.

We support brands and businesses across a range of sectors in their acquisition, conquest and growth ambitions. Discover the programs designed for their challenges and the results achieved.

They trust us

We cover every sector. To learn more about a specific sector, feel free to get in touch.

  • BMW
  • Cegid
  • DKV
  • Fiat
  • Manpower
  • Nespresso
  • Sage
  • Stellantis
  • Edenred Ticket Restaurant
  • TotalEnergies
  • Ulys
  • Verspieren
Study case · Automotive

Car manufacturer

Challenge

Supplying dealerships with leads planning to buy within 3 months

Targeting

Self-employed professionals > Car purchase intent

Program

  1. Target selection within the Onssen database
  2. Email kit design and routing
  3. Lead reception
  4. Lead callbacks for project detection
  5. Delivery via web service
  6. Privileged access to all statistics and KPIs in real time for maximum transparency, via a dedicated interface

Results

  • 300,000 contacts targeted each month
  • 60,000 opens, i.e. 20%
  • 6,000 clicks, i.e. 10%
  • 300 project leads delivered after phone screening
  • 200 project leads resulted in a dealership offer
  • 105 leads converted into sales within 3 months
Study case · Software

Accounting software publisher

Challenge

Promote themed content and generate project leads

Targeting

CEOs and CFOs of companies with 20 to 500 employees

Program

  1. Writing of a themed white paper by Onssen's editorial teams
  2. Content promotion to the target via email campaign
  3. Telemarketing on leads and scored clickers for project detection and appointment setting
  4. Lead delivery: short-term project leads are sent to the client's SDRs, long-term project leads go into nurturing

Results

  • 200 nurturing leads per month
  • 50 project leads delivered each month
Study case · Energy

Energy supplier

Challenge

Boost the number of gas and electricity sign-ups

Targeting

B2C > homeowners

Program

  1. Writing several articles including a form
  2. Featured in the weekly newsletter
  3. Amplification to the Meta community
  4. Content promotion to the target via email campaign
  5. Telemarketing on leads and scored clickers for project detection and appointment setting
  6. Lead delivery

Results

  • 500 nurturing leads per month
  • 50 project leads resulting in 50 new sales each month
Study case · Employee benefits

Meal voucher provider

Challenge

Generate leads from companies without meal vouchers

Targeting

B2B > CEOs and HR directors of companies with at least 1 employee

Program

  1. Writing a practical guide on the tax and social benefits of meal vouchers for businesses
  2. Content promotion to the target via email campaign
  3. Telemarketing on leads and scored clickers for project detection and appointment setting
  4. Lead delivery

Results

  • 500 nurturing leads per month
  • 50 project leads from companies without meal vouchers, resulting in 50 new sales each month
Study case · Fintech

E-invoicing

Challenge

Promote themed content and generate project leads

Targeting

B2B > CFOs of companies with more than 20 employees

Program

  1. Segmented content creation: several themed white papers to create a legitimate hook
  2. SDR activation: continuous calling across a database of 100,000 contacts to offer the relevant white paper
  3. Live qualification and immediate scoring of interest and maturity level, from 0 (no answer) to 4 (ready)
  4. Post-scoring handling: score 2 goes into nurturing, score 3 is followed up by a senior SDR, score 4 is prioritized as an active opportunity

Results

  • 10,000 no-answers, i.e. 10%
  • 20,000 disengaged, i.e. 20%
  • 30,000 curious
  • 20,000 receptive, i.e. 20%
  • 10,000 ready, i.e. 10%
05The Group

One group, six entities, one shared culture of performance.

The Onssen group brings together six entities with complementary expertise, covering every link in the acquisition chain, from audience to sale.

Acquisition marketing
Media sites
Software development
Management
6entities with complementary expertise
30employees and consultants
100pieces of content produced every month
10years of experience

Our values

Our success depends on your sales performance and your loyalty

01

Data quality

Before being made available, all data is carefully checked, tested and validated by our teams

02

Technical quality

Development of powerful, tested and approved algorithms and routing tools

03

Service quality

Dedicated to the clustering system

04

Return on investment

With a strong ROI-driven culture, our teams are committed to giving their best to help your sales team sell

05

Transparency

You get login credentials to track your campaign's progress in real time and measure your return on investment as accurately as possible

Pedja Ivanovic, founder of Onssen
A word from our founder

“At Onssen, our teams are driven by the will to help our clients succeed in their business growth and exceed their objectives. For us, every client challenge is a unique opportunity to innovate and demonstrate our ability to help our clients grow.”

Pedja Ivanovic, Founder
Careers

Join a fast-growing team.

We're always on the lookout for new talent to support our growth. Sales, customer relations, finance... whatever your background, we'd like to hear from you: send your spontaneous application to contact@onssen.com.

SalesCustomer relationsFinanceMarketing & dataAnd many more
Send a spontaneous application

What if we designed your next acquisition program together?

Let's talk about your challenges, your targets and the opportunities you want to develop. Together, we'll build the strategy suited to your ambitions.